Transit: Growing a Culture of Transit Use

College Partners

Four college partners—Augsburg, St. Kate’s, St. Thomas, and Bethel—engaged in the Metro Transit freshman Go-To card promotion in fall 2016. Each campus provided all freshman students with a pre-loaded Go-To card and encouraged students to load at least $10 onto their cards to be eligible for a $10 bonus, with each school providing the matching funds. The Partnership developed an app, Green Line Go!, and a social media contest, #10dollarTransitBonus, to help promote transit use.

Employer Partners

In fall 2015, Regions Hospital transitioned its employee transit incentive program to the Metro Transit MetroPass program, enabling employees to purchase the pass using pre-tax earnings. Metro Transit provided Regions with customized transit information specific to transit options near the Regions campus. Regions grew its employee transit use by 34 employees, all of whom gave up their parking contracts, since fall 2015. HealthEast continues to provide subsidized MetroPasses to employees, and increased transit program participation by 30% since fall 2015, moving from 36 to 48 participants.